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Workforce Investment Works

Working for America

The Workforce Investment Works campaign was developed in the fall of 2010 and launched in January 2011 to target policy makers across the country. The concept of the campaign was to create a storytelling website to help America understand the value proposition of workforce funded programs and services; to generate support of workforce funding through social media; and to build the capacity of the workforce investment system stakeholders to utilize consistent messages with their local elected officials and the news media to bring awareness around the repercussions of cutting workforce funding.

Workforce Investment Works

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NEW! State-Specific Workforce Investment Works Campaigns

State WIBs and State Workforce Associations can now leverage NAWB’s award-winning national workforce campaign to tailor their educational efforts to policy makers. We welcome our early adopters and pioneers of this unique outreach strategy—California, Oregon and Minnesota.

Read the press release »

Check out the State Campaigns:

Want to participate? Contact Josh Copus at or Celina Shands Gradijan at